Target Your Audience With Digital Out of Home Media
New technological developments have allowed businesses to reach their target audience in new and innovative ways. One method of advertising that is becoming a popular choice for many advertisers is Digital Out-of-Home Media. This form of advertising is when advertisers display their advertisements on digital signs such as plasma televisions in public settings.
Businesses can now advertise in places that were previously unavailable. This form of out of home advertising consists of delivering advertising content and messages in targeted locations. This type of advertising medium allows businesses to deliver engaging and relevant ads to their targeted consumers when they are at work and at play. These screens can be placed in a variety of unique settings such as a fitness center, retail store, shopping mall, health club, bus terminal, movie theater, outdoor area such as a park or zoo,…etc. For instance, if your target audience is senior citizens, then a company may benefit from placing digital signage in a bingo hall. Or, if an advertiser is targeting women, they may advertise in an area frequented by women such as a women’s clothing store. The location depends not only on who is frequenting the area, but if the product is relevant to the location. For instance, you would not advertise car parts at a floral shop.
The Edison Media Research group reports that “reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.” Digital out of home media advertising provides businesses with flexibility and the ability to target a specific demographic. Businesses can deliver appropriate advertisements based on where the digital screen is located. Research has shown that ads containing moving images, innovative graphics, engaging audio and text, will catch consumers’ attention and they will remember the ad.
Another way digital out of home media is reaching targeted customers is by placing ad screens in stores near the areas where the advertised product is being sold. This is an effective way building on impulse buying. When correctly targeted, the result is an increase in sales. As well, advertisers can keep their targeted customers updated on their products and services by changing their ads.
Businesses will save on marketing costs because they will be targeting a particular consumer and not the mass market. Digital out of home advertising allows a business to directly communicate with the consumer in their own environment resulting in an increased personal connection with the consumer. Advertisers can target almost any demographic or socio-demographic group. A professional and well designed ad campaign using digital out of home media will result in consumers being provided with valuable information and content that matches their needs and lifestyle. By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well crafted, inventive, and well-planned campaign will greatly reduce marketing waste.
Digital Out of Home Media allows advertisers target the location of the consumer through their interests, shopping habits and lifestyle behavior. This form of media advertising appears to be the future of marketing.
Watch Live Football On your Pc for Free!
As a self-confessed football obsessive, I need to be able to access live broadcasts of the top games wherever I am. Sometimes it’s not always possible to find somewhere that shows the particular match I want to watch but thanks to technological advancements and www.watch-football.net I can now watch almost any match I wish through a live football stream.
With the help of the internet and some networking facilities, I am able to watch streaming live football via my computer in the office and my laptop should I be stuck in a hotel room somewhere. Being able to watch any one of a number of football matches being broadcast on a particular day is all well and good, but this article tries to explain how it’s done for the more inquisitive natures out there.
To understand how live football streams work, you first need to understand a little bit about networking. In its most simple form, networking is one computer exchanging data with another computer. To be really simplistic, there isn’t a lot of difference between this and mailing a letter.
The first computer addresses a piece of information to another computer and then sends it across the cable that connects computers to one another. The second computer checks the addresses of all of the messages coming by and reads only the messages addressed to it.
Live football stream is achieved with the help of streaming media you can download the streaming media at www.watch-football.net . This concept is not as foreign as it sounds and it simply acts like an ordinary television or a radio broadcast that streams live football matches. When you wish to view a certain live football stream, a programme called a “streaming media server” breaks up the desired file into pieces called “packets”.
These packets race across the Internet one at a time and get reassembled back into your computer the same way. Providing you have a fast internet connection and the server is not overloaded, the live football streams will begin playing instantly on your PC and the file size is generally small.
Unfortunately, like most good things, there is a drawback to using football streams to get your fix of live action. Since it is live and should be delivered just in time across the potentially unpredictable internet network, quality is sacrificed in order to enhance speed and performance. Even though the main use of streaming video is web delivery, this type is not suited for local presentations.
To view live football steams, your computer requires a special program, called a streaming media plug-in. These plug-in programs are generally free and can be downloaded from www.watch-football.net.
The difference between downloading video from the internet and watching a live football stream is that the user doesn’t need to wait for the entire media file to download before it can get viewed. While the quality may not be perfect, a live football stream appears to begin to play almost instantly.
It is possible to Watch Live Football Online on the internet.
Reviewing to find the best
Applying for a certain job is quite easy but for the fresh graduate they will find it difficult to make the resume because this is your front line capital to give you first impression to the company. It is safe to say that through this resume, the applicant can be screened to show the company you are applying for the kind of person you are. So you must be careful enough to pay attention to the things you put in there. But in order for you to determine the information needed to be included in the resume, it is important to get to know the company you are applying with first. This will help you assess the type of skills and expertise that company needs.
It needs a lot of effort and patience to find all the things that you need in a short time or in one place because it is impossible to visit the company one by one. All you need to have is the company reviews. There you can find anything that you need of over millions of companies in just one place.
You deserve to get the best company. That is why through the reviews you can compare each companies at the same time. This will help you to refine your resume since here you are helped to find out whether your resume already says the things that they need for your dream job.
Many Benefits Of Career Planning And Life Coaching
Almost every question at some point or another I sometimes wonder if they do what they want to do, whether its potential in full or not. Many people work for 9-5 job, with the same routine goes to the office and comes back, goes into the office and comes back together after the same routine for years and years. This monotonous life, gets them out of the loop many times and finally leads them to frustration.
Many college and school children suffer from this kind of thinking process. They are often unsure of what to do with the rest of their lives. Many of them lost university and school children watch for career planning and life coaching programs.
For lost college kids, career planning and life coaching is very good, it can during the college years, and once out of school, whether completed or a degree simply “drop outs” be taken. Many young college goers are often confused, while exercising their college education, which in too large, so that students stay with the general curriculum and the type of float through the college years to decide what they want out of life.
Some of the students are well planned and know very well what they should choose as important when starting the College, but as time goes by, they kind of loose interest and get to the square one who does not know what to do with their lives.
lost for such students career planning and life coaching is very helpful to them back on the right path. The career coaches spend time with the students evaluate their personality, their area of interest, their objectives, their goals and talents, etc. You can also record student’s education. Career planning and life coaching will evaluate where the interest of students and is what is best for the students for a career.
The best thing about career planning and counseling for these students is that he leads them in different ways, which is very possible and are within their reach.
With this they can to set specific goals to reach easily in the future. They would overcome any obstacle between them and their goal if they believe that they will succeed.
If every student has financial problems, they are for many scholarships, grants and scholarships, that for the students, but many are not even aware of it passed. The career planning and counseling for these students lost their awareness of causes for these programs also help guide them to apply.
students can for several meetings of the career coaching and life coaching to go when necessary or when they feel like for several sessions. For some students, many meetings, perhaps for the evaluation, testing, feedback and also for the advice, before they finally realize that life is not their goal required.
career planning and life coaching is very effective for students with disabilities, it makes them aware that more educated and a career is quite simple, as they have thought
Career Planning After Retirement: Ideas for Self Employment
career planning after retirement ? Many reasons. You might need an extra income. Maybe miss the social side of the office environment. You could be bored out of my head. A routine of golf and gardening, gardening and golf, even if they are to enjoy leisure activities, can after a while Pall. Or maybe your other half you could occur if you do not remove yourself from the feet, with immediate effect.
Whatever the reason, more and more people in one form or resumption of employment after official retirement.
career planning after retirement provides a chance to work do you really interested Okay, so a career can be made out as a prima ballerina. But accountants can become party planner. And party planners to become entrepreneurs.
First, the fundamentals of what you want.
Want a full-time career, or what you can at work part time? Would you work for yourself and by yourself or someone else?
If your own business, your goal for a while, you may already come with great ideas for self . Do some deeper research. Go to your local library and find books on entrepreneurship and setting up your own small business. Your local Chamber of Commerce should also provide useful information. Do some brainstorming online and examine the websites of people in the companies that interest you are charged.
If you are still struggling for ideas (or have just started thinking about ideas for self ), again, check your local library. Roam the stacks with a pen and paper and write down the topics of the books that interest you. Pay special attention when reading newspapers or magazines and television broadcasting. You can bring ideas to something.
Does your ideal job seems too big? Perhaps it would be too much time, energy and money. After all, the whole idea to make money after retirement is more freedom, not less.
In that case, why do not you take it virtually? When running a riding school would be too much, why not set up a website, a riding school and stables in your area? If fly fishing is your thing, but the idea of a Tackle Shop or guiding operation seems too much work, why not have a website that sells fishing equipment or promote other people’s guided fishing tours?
Try an online search for your dream job. I bet you will find an online version, with people making money writing about something they enjoy doing.
Whatever you choose always to do your homework, think you can do it, you find something you love and you will find career planning after retirement is a breeze.
Entrepreneurship-An Alternate Career Choice
If you have recently your own business, or if you think about it, you have a lot of companies have begun. Ing Becom a home business operators is not only a career choice, but also a lifestyle choice that more and more people select day after day.
While many people go to their own internal reasons, a passionate desire to be independent, a burning desire to be a hobby into a profession, or the love of another Challenge series, the track operator in response to external selected situations, including layoffs, frustration with their current workplace culture, or a need for more flexibility in their lives.
Just as was the dream in the 1950s to buy and possess our own homes, working for themselves (especially from home) is the dream of the 21 Century. However, becoming an entrepreneur is not for everyone. It is important to consider whether you have what it takes to start a business and run it successfully continues.
You’ve probably heard that start-up statistics are grim. What you need to know is that around 30% of businesses that are started at home, survive longer than five years. The success stories of the night, and young millionaires are rare. The point. com era ended two years ago, and venture capital money is increasingly hard to secure. The industrious, determined, visionary, long hours and endless energy to dedicate its economy, the more realistic picture of today’s entrepreneurs.
Entrepreneurship comes with many internal and external barriers. You still need to provide exceptional service and first class products like any other company. You need to manage cash flow and maintain profitability and adjust and keep the right mix of people. Externally, factors such as access to finance, the economy, governmental regulations and technological issues impact entrepreneurs on a regular basis.
Many small businesses fail because of weaknesses in general management, financial management and marketing (Statistics Canada, “Failing Concerns: Business Bankruptcy in Canada”). Michael Gerber cites the “entrepreneurial seizure” as the primary reason for the failure in his book “The E Myth: Why do most small businesses do not and what you do about it.” What is made clear by Michael Gerber is that many entrepreneurs do not realize their dream on the assumption that the understanding of the technical side of the business enough so that they succeed. There are many other aspects that a home based business than that.
In order to avoid an accident, the start-up addiction, it is important to know the pros and cons of running a business. There are no get rich quick scheme out there. The potential is certainly there to make a lot of money and a great passive income, but you must be prepared in the hard yards and go through the dirty work needed to get there.
Are you the right person to be an entrepreneur?
A recent study of entrepreneurs (William E. Jennings, “a profile of the Entrepreneur”) asked subjects to several characteristics and attitudes related to business ownership in the rank order of importance.
The results showed the most important attributes:
“Perseverance
” desire and willingness, initiative
Competitiveness
“Self-reliance
” Desire take to reach
“self
” Good physical health
Filling out the bottom of the list were a few surprising features, including a strong desire for money, patience, organizational skills and a desire for power. Today’s entrepreneurs are interested in more competition and achievement than money or power.
ask these questions, then you can you begin to work, if you have what is needed to successfully start and carry on their own Home Based Business.
“Are you prepared to do that hard work and the time and effort to get started?
“Do you want to take responsibility for all corporate decisions and responsibilities related to your business?
” Are you independent, disciplined and committed to entrepreneurship?
“Are you prepared to play a number of roles in your company?
Where do you start?
research, research, research! Reseach in the industry you want are getting into, and to ensure that you are looking for both positive and negative aspects. Talk to other entrepreneurs about what for them worked, and read relevant journals, books and business publications. you must be ready to learn every day and keep up to date with all current dilemmas in this industry.
It is important then to a comprehensive business plan to develop. This is especially important if you need outside financing to start your business. are all successful companies, whether online or not, a business plan in place. Set your goals for your business, then break down the goals in achievable steps. A good plan will help you concentrate when things are overwhelming.
Networking can be started immediately when starting a business. Do not burn your bridges with your current Job keep good relations with current employees. Networking is good, if they are mutually beneficial relationships create made.
Other aspects you must also take into account:
financial aspects such as the amount of the capital requirements to the start-up and of course, if you find an opportunity with low start-up costs then that’s great. However, remember that all businesses need capital to start.
It can be difficult be to start from scratch and be sure that there are many entrepreneurs who default on their task, while the work continued at the beginning of their corporate business until things picked up. Be patient.
If you are planning, to continue working in your current job then it can sometimes feel quite overwhelming. Remember, carve out time for friends, family and fun. If you find a business that can help you with things like automated marketing systems, training and will help support etc, then this, you spend your time wisely and focus on your business.
Finally, please remember that entrepreneurs is to be not for the faint of heart. If you’re willing to work hard to work, learn and then stop, for the magic formula that is not. Your dreams can come true with work and perseverance.
Career Choice
career refers to deserve such manner or to make money. It is the creation of an individual specialization in a particular profession, that means of living provides. It has the field of life sciences you are concerned, to do with.
career is divided broadly into two categories. These are industries and occupations. Trade can be seen as a particular task, especially one that has special abilities with the hands. While the profession is a job, special education and training needs. A professional can mean someone who has much experience and do something skillfully.
make the right choice you have to consider the following questions must, while in career choice:
1 What can you do? You must know your potential. From an internal point of view you rate your level of intelligence. You need to competence, the ability to work to do, know.
2 What will you do? Your interest must be in a profession before you can showcase satisfy the best in your field, your conscience and then enjoy the surroundings.
3 Why would I want this job? You should define your destination safely to your career.
4 What is available? Questions of this kind you can find help if the job is available in the labor market. It will also help you to know how easy it is for you to get the job after training.
There are reasons for choosing a career, they include the following:
1 Interest, and honorable man, of course, good performance in the range of interest. Interest should therefore play a crucial role in the choice of a career, because they are interested, we have a profession, that the level will determine our success in the labor market.
2 Talents in specific fields; Many people choose careers because they have talents in the field beyond doubt. To choose a career, you should be level of talent in the fields, which will then check your knowledge in the harness it.
3 Financial rewards, it is true that most men take jobs involved for the money. They use it for their needs. To avoid frustration, before you learn the pattern of pay in a particular job opportunity to them.
4 Status symbol, select some people for a career because of the prestige attached to it. They are the jobs because of the high valuation put on the profession.
To make the most of your career, you have to fall in love with the track. Therefore, choosing a career is a stepping stone to make your living in your future. Human opinion is a risk to your success. Life is worth living if you make the best of it. Their fate is in your hands, therefore, be focused at all times and you will come to a head.
8 Powerful Business-To-Business Sales Lead Generation Methods To Help You Gain Your Sales Prospects
Most of the quickest growing business-to-business companies don’t rely entirely on just one sales lead generation technique. They have a complete arsenal of sales lead generation instruments at their fingertips, that they can apply at any given time.
Here are my eight proven B2B sales leads generation techniques harvested from helping over 170 B2B companies reach their sales prospects:
1. Sales lead generation using relationship marketing
Relationship Marketing is the approach underlying all of the “sales-lead-generation-success” formulas. Relationship marketing simply refers to cultivating a personal, sales-winning relationship with your prospects. Its about developing longer-term relationships with customers rather than individual dealings.
During my 20+ years of experience in B2B sales lead generation, I have found out the key to picking up sales others leave on the table is to keep in touch with your prospects thru a series of ongoing communications and offers throughout your prospective customers’ consideration processes.
2. Sales lead generation through complementary partner referrals
By collaborating with complementary partners, you can immediately multiply your sales lead generation pool and make it easier for companies to engage in doing business with you. Out of all the sales lead generation programs available to you, complementary partner referral programs can generate the highest qualified B2B sales leads.
3. Sale lead generation applying SEO and Internet marketing strategies
Business buyers are more advanced and getting harder to reach than ever. Studies show that about 90% of business buyers begin with research on the Internet, therefore its vital to have a well-tuned sales lead generation program that includes search engine optimization (SEO)/Internet marketing strategies to attract prospects at the beginning of their buying cycle.
4. Sales lead generation thru telemarketing
Even though many people despise the thought of telemarketing, when executed in good order it’s a very effective sales lead generation instrument. Telemarketing is a personal marketing and sales lead generation technique that offers a cost-effective, efficient option to field selling. However, it can be significantly costlier than direct mail or email.
By letting in telemarketing in your B2B sales lead generation marketing plan, you can reach up to thirty decision-makers a day at a cost of $15 to $20 per contact. In contrast, with field sales you can reach only four or five decision-makers a day at an average cost of $392 or more per contact. Direct mail may cost as little as a dollar, and email is often much less. However, if you consistently prospect and bringing up leads thru phone, you’ll consistently generate qualified sales leads.
5. Sales lead generation with email publications
By making your own email newsletter, you could send out industry news and tips to suspects in your market. Since you’ll be on your prospects minds more often than your competition, eventually, your sales leads will twist into actual sales.
If you subscribe to my e-newsletter, Sales Lead Report, you’ll see an example of an email publication that keeps my name and business in front of over 8,000 people every month.
6. Sales Lead Generation With Direct Mail
There is an entire industry of people like Dan Kennedy, Bob Bly, and Bill Glazer who are committed to B2B selling through direct marketing. Sales letters can be an excellent sales lead generation technique. But, most sales and business professionals don’t know how to apply this lead generation technique effectively and efficiently.
The complaint is a common one among B2B companies that depend on direct mail and direct response marketing as their only sales lead generation program: “I am tired of spending a fortune to send out thousands of full-color catalogs and direct-mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail or catalogs?”
My clients have found that the best place to start revamping their direct response marketing is by determining who their best customers are, then trying to target their database marketing efforts at companies and individuals who are similar in nature.
7. Sales Lead Generation Using Print Advertising
When done correctly, print advertising can be a highly effective sales lead generation activity. When using print advertising as your B2B sales leads generation method, you must remember to focus your advertising’s message on the benefits and applications of your products or services. Then let the layout and design of your ads enhance your company’s image. And, dont forget to only use publications that deliver messages directly to your targeted audience.
8. Sales Lead generation thru Event Marketing
Whether you do it live, through the telephone (teleseminars) or thru the Web (webinars), seminars and workshops are a great sales lead generation instrument. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.
The goal: Connect with customers in a meaningful way
By applying these eight proven business-to-business sales leads generation techniques harvested from helping over 170 B2B companies reach their prospects, you will capture more sales-ready opportunities for your salespeople to turn into new business, meaning greater sales revenue and profits for your company.
5 Great Tips for Finding Your Core Competencies
Read this article, business owners!! Great Sales Strategy tips for you to apply. If you apply it, winning the market is very possible. Enjoy reading!
1) Is it an essential component to your sales mission or just an ingredient in the recipe?
List 10 actions, routines or tasks that are part of your sales day and considered essential components of your sales process.
Now, ask yourself. How many of these are essential components to my sales mission are just ingredients in the recipe?
Think about a professional golfer’s essential competencies from tee-off to last putt. Is the ball and club a core competency, or is it the golf swing and putting stroke? What about a basketball player with the essential competency of passing, dribbling, and shooting?
2) Can it be measured routinely and accurately?
A Core Competency is a definable entity that is related to performance and results.
Ask yourself. Can I measure this with a napkin, pencil, and calculator? Can I put it on one piece of paper and be able to evaluate the status of my business? Do this first. You can always transfer it later to the million-dollar sales automation system.
Can you apply a universal performance benchmark that is realistic and assures revenue goals individually and collectively?
3) You know you have achieved this when you can tell a sales recruit during the interview process the (3) simple numbers that will assure them success.
Have you identified the ‘Key Performance Indicators’ in your sales process?
A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a site visit, a survey or a proposal. Another KPI is how many times you gain a new customer once the first gateway is passed. And when you do gain a new customer, what’s the average revenue you achieve? That’s certainly an important KPI. Because if your average revenue per sale is 40% less than the average peer KPI, you might want to find out why and take focused action to improve it, as you’re leaving money on the table.
And what about the length of a sales cycle in days? Is that conditional or do you have a degree of control over it? If you have a team member that has an average sales cycle 30% shorter than the peer group, uncover and assimilate those best practices out to the rest of the sales team. Less time, more results. That makes ‘Sales Cycle’ a valuable KPI.
Once you have your KPI averages you will be able to communicate to a sales recruit exactly how much sales activity (new appointments per week) is required on their part to successfully ramp to Quota is a pre-determined amount of time. That’s right, a ‘Pre-determined amount of time in days’. And that will shorten the time to Quota and reduce the Hard-dollar cost of Turnover from low appointment activity.
But don’t assume they can do it on their own. Provide them with a training ‘System’ to help them achieve the activity routinely and effectively.
4) Can it be determined operationally that you’re performing similar business activities better than your competitors?
Strategy is the ‘what’ and tactics are the ‘how.’ If you are superior in operational effectiveness, you will tactically perform better than your peers and competitors. This works a lot like the outcome of a football game. The winning team almost always outperforms their opponent in fundamentals like “Blocking and Tackling.”
5) Can you apply “Timely Training” and “Powerful Routines” around each core competency?
We know what training is, but do we understand why training fails? Timely Training is having appropriate structures for learning and application, defining useful short-term objectives, measuring results, and working closely with qualified trainers for follow-up and support. Most importantly, there must be organizational commitment. Focus on one core competency at a time until a pre-determined benchmark result is realized. Don’t move on or over until you do. Powerful Routines are linked to selling scenarios and allow you to dust off all the bases and then cover all of them to have the highest ratio of success aligned with each situation.
Doing Research on Marketing
Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as problem-identification research.
Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product. Commercial eye tracking is done to understand the visual behavior of the customer. Ads, websites, etc., are analyzed for this. Before an advertisement is released in the market, its performance can be forecasted with the help of copy testing which takes consumers level of attention, motivation, brand liking, and entertainment into consideration.
When a customer buys something online he analyses it in order to make the decision, this one of the criteria on which consumer decision research is done. Interviews and surveys can be done to understand consumers level of satisfaction, which is known as customer satisfaction studies. The demographic and psychology of the people of a particular geographical region can be studied with the help of segmentation research.
When analyzing is to be done about brand recognition, brand performance, brand preference and awareness, ad tracking is done. A favorite brand can be recognized with the help of brand equity research. Tests are conducted so as to determine what customer thinks about a brand or a product and it is specifically known as brand name testing. The demand of a product can be understood by demand estimation. After the demand of the product is taken care of, the quality should be checked from time to time. Appointing mystery shoppers who is usually an employee of the market research firm does this. He buys goods through a salesperson and notes down the whole experience. This procedure can be used to do research about rival companies products.
Before practical application of a concept, concept testing should be done which tells whether the targeted audience will like the idea or not. Test marketing is done by introducing a product in small numbers in the market and observing the sales, after which the product is launched on a large-scale. After the initial phase, when the company thinks of increasing the price of the product, price elasticity testing should be carried out which shows customer reaction to price fluctuations. Distribution channel audits are conducted to understand the attitudes of retailers and distributors towards specific products and brands.
The more tech savvy form of marketing research is Internet strategic intelligence. The likes and dislikes of the customers can be directly known with the help of chats, blogs and forums. Online panels are a group of experts who accept the marketing research done online.
All the researches that are carried out can be classified as primary research, which gathers original research, and secondary research, which is based on a primary research and information published by other resources. Secondary research costs less as research is done on already researched data, but the result isnt efficient.
The research designs used by marketing research are either based on questioning or are based on observations. Quantitative marketing research and qualitative marketing research are based on questioning. Quantitative marketing research is done to derive conclusions like questionnaires forms and survey. The number of respondents involved is high. Qualitative marketing research is done to understand something like in-depth interviews and projective techniques.
Marketing research based on observations is called experimental technique and ethnographic studies. Test markets and purchase laboratories are examples of experimental techniques. The quantity measured is determined by understanding the factors that are responsible for the success of a product and then one or some of the factors are changed and the result is observed. In ethnographic studies observations are done longitudinally or done at several instances of time or cross-sectional, or done at only a particular time.
Research on marketing is similar to exit polling in politics. The market is studied from different angles, at different time, and under different circumstances.